Looking for the latest B2B email marketing statistics to stay in the loop? You've come to the right place at the right time.
Let's be real:
If you're not using email marketing in your B2B strategy, you're missing out big time.
Email marketing has been around forever and still packs a punch when it comes to boosting sales.
But how effective is it in today's B2B landscape?
In this article, we've gathered the freshest B2B email marketing stats to shed light on its usage, effectiveness, and return on investment (ROI).
Without further ado, let's dive in.
Here's everything you need to know about the effectiveness of email marketing in the B2B world.
But first, a quick overview of B2B email marketing.
What is B2B Email Marketing?
B2B email marketing is a tactic used to promote products and services to business-to-business customers. Through this channel, marketers can cultivate relationships with potential customers, nurture leads, increase brand awareness, and ultimately convert leads into paying customers.
Key B2B Email Marketing Statistics
Want to see how much email marketing can impact your B2B business?
These are the key B2B email marketing statistics you need to know:
- 77% buyers of B2B prefer email as a means of contact – twice more than any other communication channel
- More than 84% of B2B marketers use email marketing
- 16% of B2B marketing budget goes to emails
- Email newsletters are widely used by over 81% of B2B marketers
- Email is the top Channel for Generating Revenue for B2B Marketers
- Lead Generation and Sales are the two most important content marketing goals of most B2B marketers
- Email Marketing is a tactic that is critical to B2B Marketers' Success
1. 93% of B2B marketers utilize email as means of content distribution
A research work published by Content Marketing Institute revealed that 93% of B2B marketers say they utilize email as a means of content distribution.
This statistic underscores the widespread adoption of email marketing as a core strategy for B2B companies and marketers. Email's versatility and ability to deliver targeted content make it an indispensable tool for engaging with B2B audiences throughout the buyer's journey.
2. 77% buyers of B2B prefer email as a means of contact – x2 more than any other communication channel
In a survey conducted by Sopro, it was reported that 77% of B2B buyers prefer email as a means of contact.
This is two times more than any other available communication channels.
The preference for email among B2B buyers highlights the importance of aligning communication strategies with customer preferences. By leveraging email as a primary communication channel, businesses can effectively connect with prospects and nurture relationships over time.
3. The Average B2B Email Open Rate is 15.1%
According to the DMA (Data and Marketing Association) report, the email open rate for B2Bs is 15.1%. B2C gets 19.7%, however, B2B emails received 52% more clicks.
While open rates can vary depending on factors such as industry, audience segmentation, and email content, achieving a 15.1% open rate indicates that B2B email campaigns are resonating with recipients and driving engagement.
4. More than 84% of B2B marketers use email marketing
In a report conducted by Sagefrog, email marketing accounts for 84% of the most implemented marketing tactics in B2B business.
The high adoption rate of email marketing among B2B marketers reflects its effectiveness in achieving marketing objectives such as lead generation, lead nurturing, and customer retention. Email's ability to deliver personalized and targeted messages makes it a valuable tool for driving results in the B2B space.
5. 0-60 minutes is how long people check their emails weekly.
WebFX reveals that people spend 0-60 minutes checking their emails each week.
This statistic underscores the frequency with which individuals engage with their email inbox, highlighting the importance of delivering timely and relevant content to capture recipients' attention and drive action.
This is why your emails have to be in their inbox on a regular basis.
6. 16% of B2B marketing budget goes to emails
In a compilation carried out by Kurve, it was disclosed that 16% of B2B marketers' budget spend is allocated to emails.
Allocating a significant portion of the marketing budget to email marketing reflects its perceived value and effectiveness in driving ROI for B2B businesses. By investing in email marketing, organizations can maximize their reach, engagement, and conversion opportunities.
7. Email Newsletters is widely used by over 81% of B2B marketers
A researched work published by Content Marketing Institute revealed that 81% of B2B marketers produce email newsletters.
This shows that email newsletters still remain one of the most used way of communication to potential customers.
Email newsletters serve as a valuable tool for delivering curated content, updates, and insights to B2B audiences, helping to build brand authority, nurture relationships, and drive traffic to key assets.
8. Email is the top Channel for Generating Revenue for B2B Marketers
Backlinko stated that 59% of B2B marketers reported that email is their top channel for generating revenue for their B2B business.
This statistic reaffirms the central role of email marketing in driving revenue and business growth for B2B organizations. By leveraging email as a revenue-generating channel, businesses can maximize their sales opportunities and drive bottom-line results.
9. The Average B2B email click-through rate is 5%
The average email click-through rate for B2B email is 5%, as reported by Thebereau In the email bench marketing report.
A 5% click-through rate indicates that B2B email campaigns are effectively engaging recipients and driving action. By optimizing email content, design, and targeting, marketers can further enhance click-through rates and maximize campaign performance.
10. Email Newsletters is the Best Way to Nurture B2B Leads
In a research published by Content Marketing Institute, it was disclosed that 31% of B2B marketers stated that email newsletters is the best way to nurture leads.
Email newsletters provide a valuable opportunity to nurture B2B leads by delivering relevant content, fostering ongoing engagement, and guiding prospects through the buyer's journey. By delivering value-added content and insights, businesses can build trust and credibility with their audience and drive conversion outcomes.
11. 64% of Small Businesses use Email Marketing to reach Customers
According to a survey conducted by Campaign Monitor, 64% of small businesses make use of email marketing to reach their customers.
Email marketing offers small businesses a cost-effective and scalable strategy for reaching and engaging their target audience. By leveraging email as a primary communication channel, small businesses can effectively promote their products and services, build brand awareness, and drive customer loyalty.
12. Lead Generation and Sales are the two most important content marketing goals of most B2B marketers
Amazingly, Content Marketing Institute reported email marketing is used by 85% of B2B marketers for lead generation, sales (84%) and lead nurturing (78%). Customer retention is 74%.
This statistic highlights the primary objectives of B2B marketers and underscores the role of email marketing in driving lead generation efforts and supporting sales initiatives. By delivering targeted and personalized content, marketers can attract qualified leads, nurture prospects, and drive conversion outcomes.
13. Email Marketing is a tactic that is critical to B2B Marketers' Success
In a data collected by Optinmonster, 44% of B2B marketers cite email marketing as a very important strategy to their success.
Email marketing serves as a foundational tactic for B2B marketers' success, enabling businesses to engage with prospects and customers throughout the buyer's journey. By leveraging email as a strategic tool for delivering relevant content, nurturing relationships, and driving conversions, B2B marketers can achieve their marketing objectives and drive business growth.
FAQs on B2B Email Marketing Stats
Here are some frequently asked questions around B2B email marketing and it's statistics. We've answered everything in detail for you.
What is the success rate of B2B email marketing?
B2B email marketing has a 15.1% average open rate, indicating that campaigns are resonating with recipients and driving engagement.
Is email marketing effective for B2B?
Yes, email marketing is effective for B2B. More than 84% of B2B marketers use email marketing, and it is cited as the top channel for generating revenue, with 59% of B2B marketers reporting it as their top revenue-generating channel.
What is the ROI of email marketing for B2B?
16% of the B2B marketing budget goes to emails, indicating that businesses perceive email marketing as valuable and effective in driving ROI.
What are the benchmarks for B2B email marketing 2024?
Various statistics in this article such as open rates, click-through rates, and usage trends can serve as benchmarks for evaluating email marketing performance.
What is the average response rate for B2B emails?
The average click-through rate for B2B emails is 5%, indicating that campaigns are effectively engaging recipients and driving action.
Wrapping It Up
That wraps up our post.
We've covered a comprehensive range of B2B email marketing statistics, highlighting why email marketing is a crucial tactic for success in B2B businesses.
If you haven't already integrated email marketing into your business strategy, now is the perfect time to start.
Remember, success often follows proven templates. If email marketing is delivering results for others, it's likely to do the same for you.
Prosper Noah is the Brain behind TipsonBlogging. A full-time Blogger & SEO Expert. His tips has helped a lot of people Start and Manage their own Blogs.
