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5 Powerful Ways to Spy on Competitors’ Facebook Ads

Straight to the point and without wasting any time I'm going to show you how to spy on competitors facebook ads like a PRO in this article today.

Yo! Like a f*cking pro.

So you are into dropshipping, or maybe eCommerce and whatever, and want to discover exactly what is working for your competitors so you can model in your own business? Then your best bet is to spy on them.

You've definitely arrived at the right place at the right time.

I'll show you 5 powerful ways to do this shortly, but before then;

Let me quickly reassure you why ad spying is very important.

Why You Should Spy on Your Competitors' Ads in general, Not Just Facebook

1. Template is key

I love and use templates a lot. If something works for me once, I try to replicate again. It is the same for any business and all areas of life.

If majority of your competitors are running a particular style of ads, it means it is working. You have to copy, I mean model it for your own business. After all, if it is working for them, it'll definitely work for you, they don't have two heads.

2. What is working NOW!

By spying on your competitors regularly you can stay updated on the current trends in your niche. It also lets you adapt as many things stop to work as time passes by.

In my my niche which is digital marketing, I read SEO blogs and also check my competitors regularly, it lets me know exactly what is new and working.

This way you can stay updated and don't miss out.

3.  Discover new advertising platforms

When you constantly spy on your competitors you can find out about new platforms they use for advertising. As I said earlier on, template is key. Model what is working.

There are probably lots of other reasons you need to spy on facebook ads but I won't list everything here today.

Lets get into the purpose of today's article already.

How to Spy on Competitors Facebook Ads (in 5 powerful ways)

Here are 5 ways to spy on your competitors' FB ads.

1. Facebook's Own Ads' Library

Facebook ad library

Top of the list is the Facebook Ads Library.

When it comes to spying on your competitors' Facebook ads, Facebook's Ad Library is a goldmine full of valuable insights you can use.

Follow the below steps on how you can leverage it as your number one tool for research:

  1. Visit the Facebook Ad Library page: https://www.facebook.com/ads/library/. This powerful tool allows you to search for ads by topic, advertiser, or Page name.
  2. Search for Competitors by Topic: Start by entering relevant keywords or topics related to your niche. For example, if you're in the fitness apparel business, you might search for terms like “athletic wear” or “fitness clothing.”
  3. Explore Competitors' Ads: Once you've identified your competitors or relevant Pages, such as Semrush, dive into their ad archives. You'll have access to a comprehensive list of all the ads they're currently running across Facebook and Instagram.
  4. Analyze Ad Creatives and Strategies: Take a close look at each ad to analyze its creative elements, messaging, targeting options, and engagement metrics. Ensure you pay attention to aspects like ad copy, imagery, calls-to-action, and any special offers or promotions they're using.
  5. Lastly, create a Spreadsheet for Organization: To streamline your monitoring process, you can  create a spreadsheet to catalog the ads of each competitor. Include links to their ad library pages for quick reference, along with notes on key observations and insights learned from their ads.
  6. Regularly Update and Monitor: Make it a habit to revisit your competitors' ad libraries regularly to stay updated on their latest campaigns and strategies. As new ads are launched or existing ones are updated, add them to your spreadsheet and adjust your own strategies accordingly.

That's pretty much it.

Facebook Ads library is pure Gold if you are able to navigate and use it effectively for research,

2. Ad Spy Tools

Ad Spy tools

Yes, you expected that didn't you?

or maybe you're quite new to Facebook Ads so you probably don't know there are specific tools designed to help you spy on Facebook ads.

These tools are specialized in tracking and analyzing facebook ads. They often provide additional features and insights compared to Facebook's Ad Library.

Of course, they are mostly paid tools but majority of them offer free trials to test before committing to a paid plan.

I've reviewed about three of these kind on this blog, some of them include the following;

As said earlier on majority of them offer free trials and I've written in-depth articles on activating their free trials and using for free.

You can see the articles below if you want to give any of the tools a try.

  • PiPiADS free trial article (Free limited plan and option to activate $1 for 3 days trial for access to all paid plans features)
  • Peeksta free trial article (Though no longer free, but you can try all paid plans for only $1 for 1 day)
  • Minea free trial article (Free plan with limited features)

They can analyze facebook ads showing you the ad creatives, audience, budget and lot's more.

Aside spying on Facebook Ads, they also help you find winning dropshipping products such tool is Peeksta. You can spy on Facebook Ads, get access to daily winning products, and AI content generator to create high converting Ad copies and lots more.

Ensure you take really good advantage of Ad Spy tools to help you ease and fasten your research.

This is random but I can be quite lazy some times LOL;  So while looking for an image I can use for the heading of this bullet point I stumbled on this article and loved it; Why you should be using ad spy tools. You'll like it too.

3.Unlock Audience Insights from Competitors' Ads

Another powerful tactic.

This is a unique and clever work around you can use to gain valuable insights.

Credits to a user from the Reddit community. I loved his strategy and so I'm going to expand on it for you.

Here is what he had to say.

While there might not be a specific tool to directly reveal the exact audience a competitor is targeting with their Facebook ads, there's a clever workaround you can use to gain valuable insights:

how to spy on competitors facebook ads using a unique strategy

  1. Utilize Facebook's “Why am I seeing this ad?” Feature: When you come across an ad from a competitor in your Facebook feed, take advantage of the “Why am I seeing this ad?” feature. Simply click on the three dots in the upper right corner of the ad and select this option as seen in the above image. Facebook will then provide you with some insights into why you're being targeted with that particular ad.
  2. Analyze the Insights Provided: Facebook may reveal certain demographic information, interests, or behaviors that contributed to you being targeted with the ad. While this information may not be exhaustive, it can offer valuable clues about the audience segments your competitor is focusing on.
  3. Use Insights to Inform Your Testing Strategy: While knowing your competitor's exact audience targeting can be helpful, it's not always feasible. Instead, focus on what matters most: testing and refining your own audience targeting strategies. Take inspiration from your competitors' ads, but don't be afraid to experiment with different audience segments to see what works best for your business.
  4. Test, Test, Test: The key to success in advertising is continual testing and optimization. Instead of obsessing over your competitors' audiences, focus on conducting thorough A/B tests and analyzing the results. By systematically testing different audience segments, ad creatives, and messaging variations, you can uncover valuable insights about what resonates most with your target audience.

Don't forget, while understanding your competitors' strategies and tactics can provide valuable guidance, the main goal is to develop a deep understanding of your own audience and tailor your advertising efforts to meet their needs and preferences.

So, don't get too hung up on your competitors' audience targeting strategies—focus on testing and refining your own approach to drive success in your campaigns.

It takes time but is definitely wort it.

4. Engage with their Content

This might not sound so sweet in your ears because it looks like you're doing your competitor a favor.

However, it is a powerful method.

Before I share exactly how to do this let me ask you a question.

Haven't you noticed that when you constantly interact with a particular page on Facebook you start to get updates on their new posts on your feed?

Now that is what this method is all about.

First you have to like and follow their page.

Then the next thing; you start interacting with their content such as liking, sharing and commenting on their posts.

As time goes on Facebook will keep showing you the latest stuff from their page.

In return you can stay updated on their latest marketing efforts and you will be able to uncover new ads.

5. Unlock Audience Insights through Strategic Browsing

Oh my World! I love the reddit community so much and I love unique inputs a lot.

If you haven't joined any reddit community related to advertising or PPC, ensure you join because you're going to learn a lot from other advertisers/dropshippers, etc. like you.

Let me quickly jump into another strategy I learned.

so what is it?

The trick is “Strategic browsing”

You can give it a try and here is a detailed explanation on how it works.

1. Adjust Your Facebook Profile Settings: Start by adjusting your Facebook profile settings to align with your competitors' target demographic. This could be updating your age, gender, interests, or any other relevant demographic information to match those of your competitor's ideal audience.

2. Browsing Competitors' Websites: Once your profile settings are aligned, visit your competitors' websites and browse their content. Engage with their products or services and consider completing a conversion action, such as making a purchase or signing up for their newsletter.

3. Triggering Retargeting Ads: By engaging with your competitors' website content and completing a conversion action, you're likely to trigger retargeting ads aimed at recapturing your interest or encouraging further engagement. These retargeting ads may offer valuable insights into the audience segments your competitors are targeting.

4. Analyzing UTM Parameters: When clicking on these retargeting ads, pay close attention to the URL parameters, particularly the UTM terms. In some cases, the audience information, such as demographic details or interests, may be embedded within these parameters, providing you with valuable insights into your competitors' audience targeting strategies.

5. Leveraging Data Brokers: Alternatively, if your competitors are large enough and you're willing to invest resources, you could explore the option of purchasing user data from a reputable data broker. These brokers compile and sell anonymized user data from various sources, including social media platforms, which can provide valuable insights into your competitors' audience demographics and behaviors.

While these methods may require some effort and experimentation, they can offer valuable insights into your competitors' audience targeting strategies, helping you refine your own approach to better reach and engage your target audience on Facebook and other platforms

Another yet powerful way to gain insights on your competitors' audience.

If you combine two or three or even all of these strategies, spying and finding out your competitors facebook ads and audience becomes super easy.

Now let's see some frequently asked questions.

FAQS | Facebook Ad Spying techniques

Here are frequently asked questions I've answered around spying on competitors' facebook ads.

How do I spy on my competitor Facebook ads?

You can spy on your competitors' Facebook ads using various methods. One effective approach is to leverage Facebook's Ad Library, where you can search for ads by topic, advertiser, or Page name. Additionally, specialized ad spy tools like Peeksta, Poweradspy, Minea, and PiPiAds offer advanced features for tracking and analyzing competitors' ads.

Can you target competitors on Facebook ads?

While you can't directly target your competitors' audiences on Facebook, you can gain insights into their audience targeting strategies by analyzing their ads using tools like Facebook's Ad Library and ad spy tools. This allows you to understand the demographics, interests, and behaviors they're targeting with their ads.

How do I research my competitors on Facebook ads?

Researching your competitors' Facebook ads involves analyzing their ad creatives, messaging, targeting options, and engagement metrics. Start by using Facebook's Ad Library to explore their ad archives. Additionally, consider using ad spy tools to gain deeper insights into their ad strategies and audience targeting tactics.

Which is the tool to spy on competitor ads?

There are several tools available for spying on competitor ads, including Peeksta, Minea, and PiPiAds. These tools are specialized in tracking and analyzing Facebook ads, providing valuable insights into competitors' ad creatives, audience targeting, and budget allocation.

How to spy on competitors' ads for free?

While many ad spy tools offer free trials, you can also spy on competitors' ads for free using Facebook's Ad Library. This powerful tool allows you to search for ads by topic, advertiser, or Page name, giving you access to a comprehensive list of competitors' ads running across Facebook and Instagram.

Is it illegal to spy on competitors?

Spying on competitors' public-facing marketing materials, such as their ads, is generally considered legal and ethical. However, it's essential to avoid engaging in unethical practices, such as hacking into competitors' systems or unlawfully obtaining confidential information. Always conduct competitor analysis ethically and within the bounds of the law.

Final Thoughts

It's no doubt;

Spying on competitors' Facebook ads is a powerful strategy for gaining valuable insights into their marketing strategies & tactics and staying ahead in the competition.

By leveraging tools like Facebook's Ad Library and specialized ad spy tools, you can analyze competitors' ad ad creatives, messaging, and audience targeting strategies to inform your own advertising efforts.

Additionally, researching competitors' Facebook ads allows you to stay updated on current trends in your niche, adapt to changes in the market, and discover new advertising platforms. Whether you're in dropshipping, eCommerce, or any other industry, understanding what's working for your competitors will definitely provide a roadmap for success in your own business.

While spying on competitors' ads takes a lot of time and requires effort and experimentation, the rewards are worth it. By continually monitoring competitors' ads, testing different strategies, and refining your approach, you can position yourself for success and drive growth in your business.

Pretty sure you've learned a lot from todays article.

If you have a friend who also wants to learn how to spy on competitors facebook ads, ensure you share this with them. Have any questions, please let me know in the comments section.

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