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19+ SMS vs Email Statistics You Need to Know For 2024

Are you on a hunt for the latest sms vs email statistics to find out exactly what is the update on this two brand communication channels? Want to know the latest trends, insights, and facts? Then you're in the right place at the right time.

If you are a marketer looking for the most recent stats on email and SMS marketing marketing so you can improve your current marketing strategy, or a media source who wants to link to sources to backup your claim, you're definitely in the right place.

Let's be real;

Email marketing has long been one of the best communication channels because it reports a very high ROI. But you don't want to rule out SMS marketing because it has its own advantages and you can tailor your marketing to both of them for maximum success. I mean, imagine WhatsApp having one of the best open rates so far right now, and imagine having your products and services in those eyes.

Awesome right?

This is why we are bringing you the latest happenings, stats, trends, insights and more today to help you decide;

  • If you are currently on the right path on email and SMS
  • What you need to improve on
  • The difference between the two and more.

You'll get to know things like the latest email marketing conversion rates, how push notification fares, etc.

Without wasting time, let's quickly jump into the sms vs email marketing statistics so you can know which one works best for your business.

Top SMS vs Email Statistics

Below are the most interesting SMS vs email stats you need to know immediately and apply in your business for huge success.

SMS Marketing Statistics 

  1. High Engagement: 68% of respondents say that they text the most on their phones throughout the day. (SimpleTexting)
  2. Immediate Attention: Almost 60% of all consumers check the notification they get on their phone within 1-5 minutes of receiving a text. (SimpleTexting)
  3. High Open Rates: E-commerce businesses claim that they see a whopping 98% open rates and 36% click-through rates for texts. (SimpleTexting). If you're considering sending shipment tracking updates and order confirmation to your customers, SMS marketing is a huge YES
  4. Effective Click-Through Rates: Text marketing click-through rates are between 20% and 35%, while email marketing click-through rates are between 10% and 20%. (SimpleTexting)
  5. Preferred Communication: 66% of consumers either prefer mobile messaging or consider it their second choice for communications when compared to phone and email. (SimpleTexting)
  6. Budget Allocation: 61% of businesses and marketers are increasing their text marketing budgets in 2020. (SimpleTexting)
  7. Opt-In Rates: 41% have seen an increase in their consumer opt-in rates over the past year. (SimpleTexting)
  8. Benefits of SMS: 62% of business owners and marketers believe the most reason for embracing SMS marketing is the super fast delivery of messages. (SimpleTexting)
  9. Followed by strengthened customer engagement and cost-effectiveness.
  10. 52% list a large list as their primary motivator behind using SMS marketing. (SimpleTexting)

Email Marketing Statistics 

Here are the key email marketing statistics you need to know right now and familiarize yourself with. .

  1. Wide Usage: 64% of small businesses use email marketing to communicate and engage with their customers. (Campaign Monitor)
  2. Preference: 60% of consumers prefer email as their preferred method for communicating with brands. (Squareup)
  3. Crucial for Success: 87% of companies whether B2B or B2C say email marketing is critical to their business success. (Litmus)
  4. Distribution Channel: Email is the most preferred content distribution channel use by 93% of B2B marketers. (Sopro)
  5. Purchase Influence: Half of the recipients buy products and services from marketing emails at least once a month. (Salecycle)
  6. Impact on Buying Decisions: 60% of individuals have reported that their buying decision were impacted by marketing emails. This means that email is a very powerful tool for promoting products and and it has insane conversion rates, plus it also builds customer loyalty. (Constant Contact).
  7. Discount Preferences: 51% of online shoppers in the United States prefer to receive discount/promo offers via email messages compared to other communication channels like SMS, or in-app notifications. (eMarketer)
  8. Increased Engagement: 77% of marketers have noticed a steady rise in email engagement over the the past years. (Not Another State of Marketing)
  9. High ROI: On average, email marketing accounts for an $40 ROI for every dollar spent in the US, and $43 per dollar in the EU. (Litmus)

SMS vs Email Stats

Need a table to break down things and make it easier for you to digest and make faster decision? Then check out this one that compares SMS and email.

So which one between Email and SMS is best for your marketing endeavour?

StatisticsSMS MarketingEmail Marketing
Open RatesE-commerce sees 98% open rates & 36% CTREmail sees 21.33% open rate and 10-20% click through rates
Budget Allocation61% increasing SMS budget in 202064% of small businesses utilize email
Preference of Consumers66% use mobile messaging or consider it their second choice60% prefer email messages to communicate with brands
Business Perception62% believe the superfast of messages is the biggest reason to use SMS87% consider email marketing a must-use for business success
ROI (Return on Investment)$10 for every $1 spentROI: $40 for every $1 spent

And there you have it.

Following these insights, trends and stats you can replicate the same in your marketing process. One of the best ways to win in life and business included is to use templates.

You have to use what the big players in the industry use, and the best way to do that is by copying what is working and that brings us to STATISTICS and facts like this one.

It doesn't matter what you decide to use whether SMS or email, or you want to use both, the main focus should be to meet your audience exactly where they might be.

The open rates, the CTRs, the ROI and other statistics will help you improve your marketing massively, feel free to test and see what works best for you.

So what do you think about this SMS vs email statistics? Does it help you decide what communication channel you should focus more on? Have any questions? Please let us know in the comments section.

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