So can you do SEO without access to cPanel? Are there any risks involved with sharing your cPanel details with any SEO agency?
To answer that, we first need to understand what search engine optimization is as well as the cPanel.
Search engine optimization (SEO) refers to the process of increasing organic traffic to your website. It is possible by ranking your website among the top results for relevant keywords on search engines like Google.
Without SEO, your website will not appear against any search results, unless you are running a Google AdWords campaign.
If you genuinely want to get the maximum out of your website, you must optimise it for high value keywords.
For example, if you are a web design company, relevant keywords can be web design company Dubai (the area you are targeting).
It is pertinent to mention that every SEO company will have access to your website’s cPanel. It is where things can get tricky.
What is the cPanel?
It is a web-based control panel for your website. This graphical interface makes it easier to manage your website even if you do not have technical knowledge.
With the help of the c Panel, you can create emails, subdomains, install content management systems like WordPress, and more.
If unauthorised individuals gain access to your cPanel, you might as well say goodbye to your website for good. They can easily remove all data and wreak all sorts of other havoc.
It is why handing over cPanel access to someone is always risky. It brings us to a dilemma.
Should you hand over cPanel access to your SEO agency?
SEO and cPanel
Let us get straight to the point. Yes, you can do search engine optimisation (SEO) without access to the C-Panel. However, there are some limitations, and you may not enjoy the best results without handing over cPanel access. We will first discuss what aspects of SEO can the agency manage without cPanel access.
Suppose you offer SEO services in Pakistan. Your relevant keywords would include ‘SEO services Pakistan’, ‘on-page SEO Pakistan’, and ‘technical SEO Pakistan’. You will need to add these in your content. You can easily add keywords through your CMS.
The SEO agency can easily optimise your meta titles without ever needing access to your cPanel. Indeed, it is only a minor part in the SEO strategy but one which can bring major improvements to your website’s ranking.
Source: Google Search
The red circles provide an example of the meta titles. They need to include the relevant keyword as it helps the crawler understand the page’s content.
The text that appears underneath each page is the meta description. The figure below provides a provides an example of the meta description.
The meta description provides the viewer without a concise summary about the page. In the above example, you can see that the page is about how to record Skype calls and download them for later use. Google now shows meta descriptions up to 275 characters from the previous 160.
Without any content on your website, you cannot optimize it. Google recommends creating meaningful content with a people-first mindset. What does it mean? There is no standardized test to figure out if the content is people-first. However, by asking certain questions, you can answer the question yourself.
For example, would a potential reader share the content with their friends or family? Is the content meaningful and convey any information beyond the obvious? If yes, then you have a people-first approach. If not, you need to revise the content strategy.
You can create website content such as blogs, images, videos, or infographics without cPanel access.
Secondly, you will need to have other websites with your targeted keywords linking back to your website. SEO experts call such links backlinks. You need to ensure that your backlinks come from relevant and high quality websites. The quality of backlinks is a critical factor in Google’s search ranking algorithm.
With the help of a few changes and removing unnecessary plugins, you can even improve your website’s loading time.
Overall, you can optimise your website across numerous areas without access to the cPanel.
Do You Need cPanel Access for SEO?
70% to 85% SEO is possible without ever needing cPanel access. Does it mean that the cPanel has no need in SEO? Well, no! It plays a critical role in technical SEO.
You need it for the following;
You cannot alter your website’s structure without cPanel access. At times, you need to make necessary changes to the structure to improve website navigation and user experience.
cPanel is helpful in file management. For example, the robot.txt file is critical to your SEO strategy. It is a simple .txt file which tells the search crawler which websites to index and which to skip.
In many cases, you may have webpages you do not want the crawler to index for one reason or the other. You will need cPanel access for it.
Considering the rising instances of cybercrimes, no website is safe. Suppose cybercriminals manage to hack into your website, deleting all the content. If your website remains offline for long periods, it will negatively impact your website’s ranking.
With a backup, you can restore your website instantly. You cannot restore your website through a backup without cPanel access. One more thing You ought to know is that you cannot backup your website without cPanel access.
FAQs | Can you do SEO without access to Cpanel
Here are some frequently asked questions around doing SEO without cPanel access. Feel free to go through and hope it helps you.
Can you do SEO without access to website?
It is not impossible to do SEO if you don’t have a website. You can create other pages such as Google my Business and take your business online. However, your business needs to have a website, you should create is a soon as possible.
Can I do SEO alone?
No, you shouldn’t rely on SEO alone because there are a lot of traffic opportunities. Plus SEO changes and you don’t want to put all your eggs in one basket. If you rely on only seo for your business, you’re leaving a lot of money on the table.
Do you need to know coding to do SEO?
Unlike website design, you don’t need knowledge on coding to do SEO. All it takes is a simple plugin and every basic configuration should be in place. It is also an added advantage if you know a bit of programming to help you get even better results.
As explained in the post, while you can optimize your website to a great extent without cPanel access, you still may need to share the access for some parts. Otherwise, you cannot enjoy the maximum benefits that SEO promises.
What do you think about these tips? Do you have any questions? Please let us know in the comments section.