34 Relationship Marketing Statistics to Know About in 2025

Are you curious to know about the state of relationship marketing in 2025? 

Don’t worry- I have done the hard work for you and thoroughly searched the internet to curate, vet and categorize 34 relationship marketing statistics for your delectation. 

Without wasting time, let’s jump to it. 

General Relationship Marketing Statistics

1. 20% of your existing customers will account for 80% of your company’s future revenue. (Investopedia)
2.  39% of consumers avoid vendors for more than 2 years after a negative experience. (Zendesk)
3. Loyalty programs generate 12–18% more incremental revenue growth every year than non-members, and 84% of consumers report they’re more likely to stick with a brand who offers a loyalty program. (Kitewheel, Visioncritical)
4. Acquiring new customers is 5x times more expensive than retaining current customers. (Harvard Business Review)
5. Only 19% of businesses intend to use relationship marketing as part of their marketing strategy. (Superoffice, 2023)
6. The probability of selling to an existing customer and a new prospect is 70% and 20% respectively. (Invescpro)
7. 49% of customers left a brand in the past year due to a poor customer experience, and 86% said they would leave a brand after as little as two poor experiences. (Emplifi)
8. Companies that exhibit an extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel strategies. (Aberdeen Group)
9. In The past year 40% of consumers were frustrated by irrelevant content, with 33% feeling their needs are unmet by brand messages. (Marigold)
10. Consumers rank coupons/discounts at 95%, loyalty points/rewards at 94% highest in this value exchange, early or exclusive access to offers follows closely with 88% as well as a chance at winning something 83%. (Marigold)

11. More than 90% of businesses today use AI for personalization to generate growth. (Twilio Segment, 2023)
12.  Just 20% of customers drive 80% of sales. (Forbes)
13.  Existing customers are 50% more likely to try a new product and spend 31% co compared to new ones. (Hubspot)

The Power of Relationship Marketing Statistics 

14.  Customers that are fully engaged with a brand spend 23% more than unengaged customers. (Gallup)
15. Fully engaged customers bring in 51% higher revenue and sales than actively disengaged customers. On average, they also spend over 23% more. (Gallup)
16. Nearly 70% of consumers are ready to pay more to shop with the brands they are loyal to rather than less expensive brands. (Marigold) 
17. Just 5% increase in customer retention rates increases profits by 25%. (Businessnewsdaily)  and 65% of a company’s sales come from returning customers.
18. Compared to average customers,  successfully engaged customers represent an average 23% premium in share of wallet, profitability, revenue, and relationship growth. (Gallup)
19. 80% of consumers are very likely to purchase from a brand that offers personalized experiences. (Epsilon)
20. Fully engaged customers generate 51% higher revenue and sales than disengaged customers. (Gallup)
21. 61% of consumers who know they will get good customer experience will pay at least 5%  more. (Emplifi)
22. Returning customers typically spend 33% more than new customers and Customers referred by returning customers spend 50% more than customers that are not referred. (Flowium, CMO.com) 
23. About 70% of consumers will pay more when they love a brand and outlines strategies for earning and keeping their love. (Marigold)
24. Referred leads convert 30% better than leads generated through other marketing channels. (Sharesomefriends) 

Brand Consideration Through Relationship Marketing Statistics 

25. More than half of consumers (57%) do not mind sharing personal data with their favorite brands, and 49% say the reputation of a brand is more important than price when purchasing. (Marigold) 
26. 57% of buyers share their email addresses if they get personalized offers from a company and 52% may switch to another place if a company does not personalize its message to them. (Decibel)
27. 96% of consumers say a great service is critical to their loyalty with a brand, and almost 50% of Americans point to poor service as the main reason they switch companies. (Microsoft, Accenture)
28. 84% of customers  say marketing that treats people as unique individuals is vital to winning their continued business. (Salesforce)
29.  84% of B2B buyers are more likely to choose a vendor who clearly understands their business objectives. (Salesforce)
30. More than half of consumers (57%) do not mind sharing personal data with their favorite brands, and 49% say the reputation of a brand is more important than price when purchasing. (Marigold) 
31. 65% of respondents said if they feel a brand cares about them, it creates an emotional connection with that brand. (SocialMediaToday)

Influence on Purchases Through Relationship Marketing Statistics 

32. 84% of consumers say their most trusted source when deciding to make a purchase, is the recommendation of a friend or family member. (Nielsen)
33.  93% of customers are more likely to make repeat purchases with companies that offer excellent customer service. (Hubspot)
34. 93% of customers make repeat purchases if they enjoy a company’s service.

What is in Store for Relationship Marketing in 2025?

Data and stats prove that building relationships is very critical to getting repeat customers. A brand that has not implemented relationship marketing in their marketing strategy is missing out on a very important aspect of customer retention and sales in general. 

Instead of focusing your entire marketing strategy on acquiring new customers, allocate some of that to keep the ones you already have. That is the foundation that brings the majority of new customers and repeat sales. When you build relationships with your existing customers it not only gets you repeat purchases out of loyalty but there is a high chance of them recommending your products and services. 

Only a few marketers are currently leveraging relationship marketing right now because they do not understand how it works or its effectiveness on sales. That tells you exactly what to do; take the data driven decision today; start using it in your digital marketing strategy and watch the difference it makes. 

You can start with offering existing customers discounts/coupons, or loyalty points and rewards, exclusive access to offers, etc. 

If you are looking for statistics in other areas of marketing, check out some of my popular statistics posts: 

• 47 Nostalgia Marketing Statistics to Know in 2025
• 35 Location Based Marketing Statistics to Know in 2025
• 14 Ad Fatigue Statistics (2025)
• 22 Interesting Humor in Marketing Statistics for 2025