28 Incredible Advocacy Marketing Statistics for 2025

Are you curious about the state of advocacy marketing in 2024? Then look no further.

We’ve carefully curated, vetted, and categorized a list of up-to-date stats from trusted sources below.

Top Advocacy Marketing Statistics

These are the most interesting advocacy marketing statistics we think you should know:

• 88% of individuals trust word-of-mouth recommendations more than any other form of advertising. (Nielsen)
• 92% of customers claim that they trust content shared by “normal” people more than content shared by actual brands. (Crowdriff)
• The average social media user has over 600+ followes throughout their social media channels thereby increasing potential for reach. (Brandwatch)
• 88% of people trust online reviews written by other consumers as they would recommendations from personal contacts. (BigCommerce)
• A brand’s message has up to 561% more reach when an employee shares it as compared to when the brand shares it via their brand social media profiles. (Postbeyond)
• Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)
• 79% of firms surveyed reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. (Hinge Marketing)

• Brand messages are re-shared 24 times more frequently when distributed by employees’ through employee advocacy vs the brand. (Business2Community).
• Personal profiles have 10x more followers than business pages on average. (LinkedIn Business)

Employee Advocacy Statistics

Employee advocacy is a powerful tool for boosting brand visibility and engagement while fostering employee satisfaction and trust. By enabling employees to become brand ambassadors, companies can unlock significant benefits for both their workforce and their bottom line.

• Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. (Oktopost)
• 73% of social media managers report that employee advocacy programs double the brand’s social media engagement. (GaggleAMP)
• 13% of respondents indicate that employee advocacy increases branded social media engagement by 150-200%, while 44% report an increase of 201-250%. (GaggleAMP)
• 86% of employees participating in employee advocacy programs report a positive impact on their careers. (Prophet)
• Employees in socially engaged companies are more likely to stay at their company, feel optimistic about its future, and believe their company is more competitive. (Prophet)

Employee Benefits Statistics

Employee advocacy doesn’t just benefit the brand—it also positively impacts employees themselves. From career growth to job satisfaction, these programs create a win-win scenario for both employers and employees.

• Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future, and believe their company is more competitive. (Prophet)

Brand Trust and Credibility Statistics

Trust is the cornerstone of any successful brand. Employee advocacy has been shown to build stronger relationships with customers by fostering trust, authenticity, and credibility.

• Employee advocacy has been positively linked with increased brand visibility, higher brand trust, and improved employee engagement and retention. (Stories Incorporated)

Employee Advocacy Implementation and Measurement Statistics

Implementing and measuring employee advocacy programs is key to their success. These statistics highlight how companies approach program adoption and measure effectiveness.

• 73% of social media managers use employee advocacy platforms to implement their programs. (GaggleAMP)
• 59% of social media managers spend three to six hours per week on employee advocacy programs. (GaggleAMP)
• 74% of social media managers measure the effectiveness of employee advocacy by total sales resulting from employee advocacy efforts. (GaggleAMP)

Influence on Purchasing Decisions Statistics

Word-of-mouth and customer recommendations are some of the most powerful forms of marketing. Employee and customer advocacy programs tap into this potential to directly influence purchasing decisions and drive sales.

• Word-of-mouth (advocacy) marketing has been shown to increase marketing effectiveness by as much as 54%. (Social Toaster)
• 72% of clients tell six or more others about their satisfying experience; 13% of dissatisfied clients complain to 15 or more people. (LLC Buddy)

Role of Online Reviews and Testimonials Statistics

Today, the world has gone very digital. Online reviews and testimonials shape consumer trust and purchasing behavior. Positive reviews act as a modern-day word-of-mount endorsements, boosting the credibility of a brand. 

• Positive reviews act as endorsements, fostering trust and credibility for a brand. (Midwest Family Madison Blog)
• A positive customer experience builds trust, fosters emotional connections, and differentiates your brand in a competitive market. (Zight)

Customer Advocacy Programs Statistics

More businesses are recognizing the value of customer advocacy programs. These programs not only enhance customer relationships but also serve as powerful marketing tools for growth.

• 52.2% of companies have a customer advocacy program, up from 39.3% the previous year. (Customer Marketing Alliance)

Consumer Trust and Brand Advocacy Statistics

Building trust is key when it comes to brand advocacy. Consumers are more likely to engage with and recommend brands that demonstrate authenticity and reliability.

• 67% of consumers are more likely to be loyal and advocate for a brand they trust, emphasizing the importance of building trust through authentic influencer partnerships. (ResearchGate)

Impact on Brand Awareness and Engagement Statistics

Employee advocacy delivers a lot of reach and engagement. Companies that harness their employees’ voices see rapid growth in brand visibility and recognition.

• Brand messages shared by employees have a 561% greater reach and eight times more engagement than those shared on official brand channels. (Forbes)

Employee Participation and Benefits Statistics

Employee advocacy programs create a lot of value for brands but it doesn’t stop there, it does the same for employees. Engaged employees are more likely to actively participate, and this creates an environment that is mutually beneficial.

• 58.8% of employees in formal employee advocacy programs spend five hours weekly on business-related social media activities. (GaggleAMP)

Financial Impact Statistics

You can not deny the financial impact advocacy programs have. Organizations that invest in employee advocacy see tangible returns in advertising value and customer engagement.

• Employee advocacy programs with at least 1,000 active participants can generate up to $1.9 million in advertising revenue. (Kredible)