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57 Consumer Trust Statistics to Know in 2025

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Looking for some interesting consumer trust statistics?

You don’t have to worry, because I’ve done all the hard work for you and thoroughly researched, vetted and categorized 57 consumer trust statistics for your delectation. 

Let’s not waste time and quickly jump to it. 

Note: All sources and consumer trust reports mentioned are linked at the bottom

Below are some of the key consumer trust stats:

Key Consumer Trust Statistics to Know in 2025:

  • 87% of customers will pay more for products from brands that they trust.
  • 90% of executives think that customers “highly trust” their companies, but only 30% of customers say they trust brands.
  • Consumer trust in a brand drops by 144% when a customer believes a company is using AI.
  • 81% of customers are not willing to engage in business or make purchases from brands they do not trust.
  • 89% of customers expect to end their relationship with a brand if it violates their trust.

Trust and Purchase Behavior Statistics

  1. 87% of customers will pay more for products from brands that they trust.
  2. 69% of customers report product quality and value are the defining factors, while 61% point to customer experience.
  3. 9 out of 10 people say that they would buy more from a company that has gained their trust.
  4. 59% of consumers are more likely to buy new products if they trust the brand, even irrespective of the price.
  5. 67% of consumers will most likely stay loyal and advocate for a brand they trust.
  6. 78% say they discover things that attract them to a brand and drive loyalty after their first purchase.
  7. 58% of consumers are making fewer impulse purchases.
  8. 68% are more price conscious.
  9. 58% of consumers are carrying out more research before making a purchase.
  10. Almost 9 in 10 adult consumers around the world say trust is an important consideration when they buy from a brand, up from 84% who said the same last year.
  11. 79% of Gen Zs say it’s more important than ever to trust the brands they buy, more than any other generation.

Data Privacy and Security Trust Statistics

  1. 86% of consumers say that data privacy is a growing concern for them.
  2. 65.8% of customers would gain trust in a company that is transparent about how consumer data was collected and is used.
  3. 40% of people say they have switched brands after learning that a business didn’t properly protect customer data.
  4. 39% of consumers say data transparency is the best way to build trust regarding the use and collection of their personal data.
  5. More than 35% of consumers ranked compliance with legal obligations as the biggest factor that motivates companies to protect their privacy.
  6. Only 29% of consumers globally said they can easily understand how well a company protects their personal data.
  7. 64% of consumers say that companies that provide clear information about their privacy policies enhance their trust, while 33% would lose trust in an organization which offers them products or services from another organization using their data.
  8. Above 80% of impacted consumers said they are more likely to stop doing business with a company after it is the victim of a cyberattack.
  9. 57% of consumers globally see the use of AI for collecting and processing personal data as a significant threat to privacy.
  10. Keeping data safe (84%) and providing consumers with transparency and control over how their data is used (84%) are the top ways brands can regain customer trust after it is lost.

Digital Experience and Online Trust Statistics

  1. Social media is now the preferred product discovery platform for consumers aged 18-44, and about 80% of marketers believe customers will most likely purchase products through social platforms than on brand websites or third-party ecommerce platforms.
  2. 68% are likely to trust a business which blocks bad bots and scalpers.
  3. 74% of consumers say a reliable website or app will increase their trust in an online business.
  4. It takes 2x as many good online experiences to build trust as it takes bad ones to break it.
  5. 87% would rather wait a little for a website that works than immediate access to a slow or buggy website.
  6. 54% consumers report placing trust less easily in online businesses due to the rise of digital noise.
  7. 60% of consumers say their expectations for the quality of online experiences have increased over the past year.
  8. Companies who establish themselves as leaders in digital trust are most likely to see at least a 10% revenue growth annually.

Word-of-Mouth and Referral Trust Statistics

  1. 88% of consumers said that they trust recommendations from people they know, more than all other forms of marketing messaging.
  2. 64% of marketing executives believe that word-of-mouth is the most effective form of marketing.
  3. 95% of people have referred a friend in the past year and amazingly, 83% have done so more than once.
  4. Only 37% of consumers trusted influencers more than information from the brands themselves.
  5. 74% of people would be reluctant to refer a friend if there was no reward involved in it and 70% said that they wouldn’t act on a referral without a friend incentive.
  6. 95% of consumers doubt the validity of positive reviews when no negative reviews are accompanied by it.

Brand Ethics and Values Trust Statistics

  1. 14% of consumers stopped doing business with companies because they disagreed with perceived company ethics.
  2. 77% of consumers say there are brands they will not buy from because of the countries in which they are headquartered.
  3. 62% of consumers believe if a brand doesn’t communicate its actions to address societal issues, they assume it is either doing nothing or hiding something.
  4. 73% of adults say that brands who increase their sense of safety and security are more attractive than brands that spark their sense of adventure and thrill-seeking.
  5. 64% of consumers are now more likely to consider a product’s health impact, and 55% its environmental impact.
  6. 76% of consumers say treating employees well will help rebuild trust when it is broken. Meanwhile, 66% of consumers will stop purchasing from brands who mistreat their employees.

AI and Technology Trust Statistics

  1. Consumer trust in a brand drops by 144% when a customer believes a company is using AI.
  2. 72% of consumers say they trust AI to improve their customer experiences to at least to some extent, and almost 65% of executive leaders have seen AI-driven bias in their own companies.

Personalization and Customer Experience Trust Statistics

  1. 76% percent of consumers say it is important for brands to show empathy by demonstrating they can see things from the consumer perspective, understand their frustrations and know what is really important to them.
  2. 69% of consumers say that providing personal experiences that they value is critical to rebuilding their trust.
  3. 72% of consumers say poor personalization decreases their trust in brands, more than 36% say it significantly harms their trust.
  4. More than 58% of consumers will stop purchasing from a brand that does not provide personal experiences they value.
  5. 72% of consumers say relevant content delivered at the right time and place boosts their trust — more than 1/4 of Gen Zs and Millennials say it increases their trust “a lot.”

Trust Breakdown and Recovery Statistics

  1. 81% of customers are not willing to engage in business or make purchases from brands they do not trust.
  2. 89% of customers expect to end their relationship with a brand if it violates their trust.
  3. 90% of executives think that customers “highly trust” their companies, but only 30% of customers say they trust brands.
  4. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth.
  5. 95% of business executives agree that organizations have a responsibility to build trust.
  6. 75% of executives say that since the pandemic, they have had a harder time building and maintaining trust with their customers.

Brand Trust Importance Statistics

  1. More than 7 in 10 consumers agree that it’s more important to trust the brands they buy or use today than in the past.
  2. 78% say they discover things that attract them to a brand and drive loyalty after their first purchase.
  3. 67% of consumers will most likely stay loyal and advocate for a brand they trust.

Build Long-Lasting Customer Trust With Consumer Intelligence

Data says it all, consumer trust is critical for business survival and growth in 2025

The data reveals a massive trust gap: 90% of executives think customers highly trust them, but only 30% of customers actually do. 

This disconnect represents both a crisis and an opportunity for businesses willing to bridge this gap.

Stats also reveal that if you are not currently prioritizing privacy, transparency and personalized experiences you’re actively losing customers because 89% of customers are ready to end relationships over trust violations and 81% are unwilling to do business with brands they don’t trust, the stakes have never been higher.

In summary, trust is the new currency in business. Brands must focus on transparency, data security, employee treatment, and authentic personalization. The good news? 87% of customers will pay more for brands they trust, and those who establish digital trust leadership see at least 10% annual revenue growth.

The key is making trust a strategic priority, not an afterthought.

Implement this statistics correctly and you should notice huge growth in your customer trust, retention and revenue in 2025 and beyond. 

If you are looking for more statistics then check our statistics posts

Sources:

I got my sources from the following pages:

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