28 Product Placement Statistics You Need to Know for 2025

Are you looking for some juicy product placement statistics? 

Don’t worry—I’ve done all the hard work for you and thoroughly searched the internet to curate, vet and categorize 28 product placement statistics for your satisfaction. 

Without wasting precious time, let’s jump to it. 

General Product Placement Statistics 

1. The  global spending on product placement was estimated to reach $33 billion in 2024
2. 86% of U.S. marketers who have tried product placement rate it highly, Over 4 out of 5 (81%)  of those who have tried product placement consider it an effective marketing channel. 
3. 91% of marketers viewed product placement effective at reaching non-ad supported audience  
4. Television, Film and Music accounts for nearly 91% of product placement spending in the United States 
5. 66% of all Television viewers skip, mute or tune out during ad breaks while 78% of marketers believe traditional TV advertising has become less effective.
6. 39% of consumers are more likely to search online for a product seen in a film or program rather than on a TV commercial
7. 70% of brands will redeploy at least 10% of their media budget to product placement in entertainment content.
8. 32% of consumers will visiting a brand’s website after seeing product placement 
9. 34% of consumers will shop online from a brand after seeing product placement 
10. United States accounted for 56% of share in the global product placement revenue 
11. at 75%, TV is still the most dominant form of placement in the U.S., product placements in film and digital media follows
12. 4 out of 5 of marketers (86%) who aren’t using product placement currently are willing to consider it.
13. 58% of US respondents say they had been exposed to or had seen product placement before, with ad breaks most commonly seen at 65%.
14. 61% accounts for awareness of search ads against 58% of product placements
15. 57% of the Gen Z audience are  aware of product placements higher than both billboards (56%) and email marketing (55%)

The Power of Product Placement Statistics 

16. Placements in TV shows can increase brand awareness by up to 20%., That number can skyrocket to 43% when emotional engaging programs are integrated into it.  
17. 75% of consumers have searched for a product or brand on at least one platform after seeing it on TV or in a film and 57% of consumers that search for a brand or product after seeing it on TV go on to purchase the same product or a different product from the same brand.
18. 56% of purchases happen within one day of exposure to the product placement, 44% of U.S. consumers waiting more than a day before making a purchase, and more than half of those waiting more than a week.
19. 17% of those who have purchased products online made the purchase as they were watching, 12% did so within two hours, 14% waited more than a day, and 18% took longer than one week.
20. 57.5% of TV viewers recognized a brand in a placement when the brand also was advertised during the show. (JMMR)
21. 46% of consumers said they became aware of a product for the first time after seeing it on TV programs or in films, and two in every five (40%) are more likely to research a product online after seeing it in a film or TV program, compared to a product advertised on TV. Additionally, two in every six say that it improves their opinion of the product or brand.
22. 34% of consumers have purchased a product seen on TV or a different product from the same brand. 

Brand Consideration Through Product Placement Statistics 

23. 52% of North Americans trust product placement advertising and 49% of them took action after seeing such an Ad.  
24. 31.2% of consumers who view product placements indicate interest in purchasing the products
25. 40% of respondents say that brands should engage in product placement
26. When given a choice, 52% of consumers would prefer to watch a TV program with product placement over advertising. 
27. 63% of consumers have positive emotions after seeing products or brands in TV content, while 47% say they enjoy seeing their favorite brands in shows.
28. 32% of consumers visited the brand’s website, 21% discussed the brand or product in a positive light with others during the content, 20% mentioned the brand or product in a positive light to a friend or a family member at a later date, while 18% visited a store to see a specific product. 

Product Placements vs Traditional Advertising? 

Statistics and data reveal that product placements are very effective today, and it goes as high as rivaling some notable traditional advertising channels like email, billboards and more. Consumers are fine with it, in fact they even like it when brands use product placements. 

If you haven’t yet, you’re not alone because more marketers are planning to consider it after seeing its effectiveness. You’ll only be sitting on the fence and losing money if you decide not to integrate it in your advertising campaigns.  

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I got my sources from Benlabs and the following pages: 

YouGov, Statista, JMMR, Forrester Research & ANA