35 Location Based Marketing Statistics to Know in 2025

So how effective is location-based marketing today? What is the current state? curious to know? 

Then you are in the right place, because I’ve done all the hard work for you and curated, vetted and categorized 35 location based marketing statistics for your delectation. 

Let’s not waste time and quickly jump to it.

Note: All sources and location-based marketing reports mentioned are linked at the bottom

Key Location Based Marketing Statistics to know in 2025

• Location-based targeting improves response rates by up to 5x when executed effectively.
• 8 in 10 (84%) marketers are currently using location data in their marketing campaigns, and 94% plan to use it in the future.
• Location based campaigns have an average 62% opt-in rate and an average 51% of users opting in to receive push notifications
• About 90% of marketers say leveraging location-based marketing resulted in higher sales for them. 86% reported growth in customer base and 84 reported higher customer engagement. 
• Searches for ‘Near Me’ have increased by 146% year over year

General Location Based Marketing Statistics

1. 90% of marketers report positive results from Location Based Marketing
2. 96% of U.S adults have seen ad that references their location
3. 79% of people have used geo-tags to indicate their location on social media apps 
4. The global location-based advertising market size was valued at $128.12 billion in 2024 and is projected to grow at a CAGR of 15.0% from 2025 to 2030
5. Geofencing is expected to grow at the fastest CAGR of 17.2 % from 2025 to 2030.
6. North America dominates the location-based advertising market with a revenue share of More than 30% in 2024. 
7. In the past year Google has seen more than double the number of mobile searches for ‘stores open now’ or ‘food open now’ 
8. In the past year, mobile searches for “stores open now” or “food open now” have more than doubled. 
9. Influenced opens are 293% higher in highly targeted location-aware campaigns compared to  broadcast messages
10. 81% of Americans are still willing to give away their location data even though they have no control over how their personal information is collected and used. 
11. Almost 74% of smartphone owners are using location-based service (lbs).
12. Almost 58% of people use voice search for “near me” locations, and 22% of all voice searches are looking for location-based content. 
13. 72% of social media brand engagement takes place on local pages more than national brand pages

The Power of Location Based Marketing Statistics

15. 4% of businesses see growth in revenue from using localization 
16. 76% of people who use location search visit a business within one day 
17. More than 94% of US millennials own smartphones in 2024.
18. Location makes up 30% of all mobile searches.
19. By the end of 2025, there will be 68.3 million people living in the UK and 95% will have smartphones.
20. 97% of consumers own and carry a mobile device

Brand Consideration Through Location Based Marketing Statistics

24. 66% of app users do not have problems with apps that fill in their location from previous visits
25. 71% of consumers want brands to deliver personalized content, 78% are frustrated when companies fail to offer personalized recommendations and advertisements. 
26. 80% of consumers will happily share their location data in exchange for personalized offers.
27. 70% of consumers are willing to share their location data for valuable content and deals
28. 72% of computer, tablet, and smartphone users want ads tailored to their location or zip code.

How Many Marketers Have Adopted Location Based Marketing Statistics

29. 66% of marketers say location-based advertising is the most exciting mobile opportunity
30. 81% of marketers leverage location data on mobile 
31. 68% of companies have adopted location-based marketing to drive growth.
32. 67% of marketers use location data for targeting while 52% use it for audience engagement, campaign strategy and personalization or customer experience. 
33. 51% of marketers plan to increase their use of location data in the next year.
34. Only 24% of marketers are using location as a measurement tool 

Make Data-driven Digital Marketing Decisions

Numbers simply don’t lie. Mobile marketing works. 

As the statistics tell, location based marketing is not only still driving massive results for marketers but is still very underused. Your best bet will be to start employing it right now in your marketing strategy.

Are you looking for more statistics? Then check out statistics articles: 

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• Value Based Selling Statistics

Sources

I got my sources from the following pages: 

• Factual: Factual Location Based Market Report, 2019
• Grand View Research: North America Location-based Advertising Market Size & Outlook
• Airship: Location-Based Marketing Explained
• McKinsey: The value of getting personalization right—or wrong—is multiplying
• Pew Research: Location-Based Services Report 2
• SnInsider: Location-Based Services [LBS] Market Size & Analysis
• Unbabel: Global Trends in Marketing Localization, 2023
• SOCi: 5 Stats That Show the Power of Localized Marketing
• Whats the big Data: How Many People Own Smartphones? (2024-2029)
• Wakefied Research: Americans And Privacy: New Study Finds U.S. Consumers Overwhelmingly Concerned About the Lack Of Control Over Their Personal Information