19+ SMS vs Email Statistics You Need to Know For 2024

Are you familiar with the latest SMS and email marketing statistics?

As a marketer, are you torn between using SMS or email to reach your audience? With limited resources, choosing the right platform can make all the difference. Let’s break down the stats to help you decide.

While email marketing has long been celebrated for its impressive ROI, SMS marketing is quickly gaining traction as a powerful communication tool. With limited resources, it’s crucial to ensure your marketing efforts are focused on the most effective strategies.

Both SMS and email marketing are essential for businesses of all sizes, each offering unique benefits. To help you determine where to allocate your time and money, we’ve compiled a comprehensive list of SMS vs email statistics that will provide valuable insights.

In this article, we’ll explore the latest stats for both SMS and email marketing, helping you elevate your campaigns and make informed decisions.

Let's dive in!

Top SMS vs Email Statistics

These are the most interesting SMS vs email stats we think you should know:

SMS Marketing Statistics 

  1. High Engagement: 68% of respondents say that texting is the activity they engage with most on their phones throughout the day. (SimpleTexting)
  2. Immediate Attention: Almost 60% of all consumers check their text notifications within 1-5 minutes of receiving a text.(SimpleTexting)
  3. High Open Rates: E-commerce businesses see 98% open rates and 36% click-through rates for texts. (SimpleTexting). This highlights how SMS marketing can be particularly effective for time-sensitive updates like shipment tracking and order confirmations.”
  4. Effective Click-Through Rates: Text marketing click-through rates are between 20% and 35%, whereas email marketing click-through rates are between 10% and 20%. (SimpleTexting)
  5. Preferred Communication: 66% of consumers either prefer mobile messaging or consider it their second choice for communications when compared to phone and email. (SimpleTexting)
  6. Budget Allocation: 61% of businesses and marketers are increasing their text marketing budgets in 2020. (SimpleTexting)
  7. Opt-In Rates: 41% have seen an increase in their consumer opt-in rates over the past year. (SimpleTexting)
  8. Benefits of SMS: 62% of business owners and marketers believe fast delivery of messages is the biggest benefit. (SimpleTexting)
  9. Followed by strengthened customer engagement and cost-effectiveness.
  10. Over 52% list a large mobile audience as the primary motivator. (SimpleTexting)

Email Marketing Statistics 

Here are the key email marketing statistics you need to be familiar with.

  1. Widely Used: 64% of small businesses leverage email marketing to engage with their customers. (Campaign Monitor)
  2. Preferred Method: 60% of consumers favor email as their preferred method for brand communication. (Squareup)
  3. Critical for Success: 87% of companies consider email marketing to be essential for their business success. (Litmus)
  4. Content Distribution: 93% of B2B marketers use email as a primary channel for distributing content. (Sopro)
  5. Purchase Influence: Half of the recipients make purchases from marketing emails at least once a month. (Salecycle)
  6. Impact on Buying Decisions: 60% of individuals report that marketing emails have impacted their buying decisions, indicating that email can be a powerful tool for driving conversions and fostering customer loyalty. (Constant Contact).
  7. Discount Preferences: 51% of US online shoppers prefer to receive discount offers via email over other channels like in-app notifications and SMS. (eMarketer)
  8. Increased Engagement: 77% of marketers have observed a rise in email engagement over the past year. (Not Another State of Marketing)
  9. High ROI: On average, email marketing yields an ROI of $40 for every dollar spent in the US, and $43 per dollar in the EU. (Litmus)

SMS vs Email Stats

Here’s a table breakdown comparing sms and email to help you decide which is the best for marketing. 

StatisticsSMS MarketingEmail Marketing
Open RatesE-commerce: 98%, CTR: 36%Open rates: 21.33%, CTR: 10-20%
Budget Allocation61% increasing SMS budget in 202064% of small businesses use email
Consumer Preferences66% prefer mobile messaging or consider it their second choice60% prefer email for brand communication
Business Perception62% believe fast delivery of messages is the biggest benefit87% consider email marketing essential for business success
ROI (Return on Investment)$10 for every $1 spentROI: $40 for every $1 spent

This table provides a comparison between SMS marketing and email marketing.

And with that, we conclude!

Use these insights to tailor your marketing strategy to your audience’s preferences. Whether you choose SMS, email, or a combination of both, the key is to meet your audience where they are.

We trust that these SMS vs email statistics have equipped you with valuable insights to enhance your marketing strategies.

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