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Powerful Ways To Increase Brand Awareness and Drive Blog Traffic

How many views does your website get per month? The make or break question every blogger faces when searching for sponsored posts, brand partnerships, ad revenue, or other ways to monetize their site. Why the constant focus on gaining viewership in the blogosphere? More views for your website means more eyes on the prize, which speaks volumes to potential advertisement partners and increases the likelihood of ad revenue.

Two Birds, One Stone, More Traffic
There are a few methods to drive traffic to your website consistently, but one of them is a “two birds, one stone” type of deal as it also takes brand awareness into account. The crux is increasing brand awareness creates more website traffic.

Growing a recognizable (and reputable) brand pays dividends when monetizing your blog. And attracting a loyal audience will see you experience blogging gains over the long haul, rather than being a flash in the pan success.

Now, let’s discuss powerful ways to achieve both simultaneously — because that’s some multi-tasking any blogger can get behind.

Social Media

Attracting a large social media following isn’t quite as influential as it once was. It doesn’t make or break you when hunting for paid blogging opportunities; blog followers, mailing list subscribers, and monthly views have more influence. BUT, it is still an essential part of any blogger’s tool kit.

Social media opens up the channels of communication between yourself and the general public. People can get to know you, meaning you can grow your brand in a meaningful way while sign-posting viewers over to your website.

It’s All About Images

Before we go any further, here’s a must-know factoid to figure into your content plan. Social media posts, including images, generally outperform those featuring just text. And when it comes to Instagram, you can’t post to the platform without uploading a photo/image.

Luckily, you don’t have to be a design pro; there are predesigned templates for bloggers available that make image creation a doddle for social media. P.s. You can access and customize the templates using free digital design software like Canva or GIMP. Use your DIY graphics to grow your brand on social media, and share your latest blog post to drive traffic back to your website.

Now our graphically focused ducks are in a row; let’s look at some specific ways to use social media to grow your brand and increase website traffic.

Twitter

As of 2019, Twitter had around 330 million monthly active users, with over 40 percent (145 million people) using it every day. That’s a sea of potential eyes to direct to your website. Aside from the sheer number of daily users, Twitter is excellent for brand growth because it makes identifying and connecting with your target audience easy. User-driven features like Twitter hours and specific hashtags help in this regard.

Hours and Hashtags

There are Twitter hours for UK-based bloggers aimed at different areas of the country like #GlasgowBizHour (Tuesday 12-1 pm) or #LincolnHour (Wednesday 7-8 pm). Using the relevant hashtags in your tweets during the correct time frame connects you with people and businesses in your local area. You can share links to your website to gain traffic, and you might even spark a localized sponsored post opportunity in the process.

The ties between the blogosphere and Twitter run deep. There is a multitude of blogging specific hashtags and retweet profiles. Plus, no one is more supportive of bloggers than other bloggers. Make it a priority to reach out to other bloggers like you using relevant hashtags.

Use #BloggersTribe, #theclqrt, or #BloggersHutRT to connect with other bloggers and join comment sharing threads to gain views. To find sponsored opportunities check #prrequest, #bloggerrequest, or #journorequest frequently.

Pinterest

Pinterest has around 335 million active monthly users. While these numbers don’t top Facebook (2.5 billion), Pew Research found that most Pinterest users come from high-income households. Meaning Pinterest browsers generally have more disposable income to splash out on products or services — very useful for bloggers with e-commerce side gigs.

Aside from the increased potential for sales, over 2 billion searches take place on Pinterest each month. And that means plenty of opportunities for your web content to appear as the perfect answer to relevant queries. Remember, Pinterest is a hybrid of social media and a search engine, so optimize your Pinterest profile and pin descriptions for SEO.

Circulating Infographics

Consider creating a branded infographic that is super helpful to your target audience, and include it as a pin-able image within a relevant blog post. Infographics get shared frequently on Pinterest, so this is a fantastic way to grow your brand AND circle people back to your website. Boom!

Grow Your Email List With a Newsletter

By starting an email list, you can open the channels of communication with your network even further. An email can be longer than social media posts for a start, allowing you to showcase the type of long-form content people will find on your website. However, you need to offer something of value in return for people joining your list.

A monthly newsletter can be that something of value. During this brand-building process, you can recommend helpful content you have written and gain website traffic from your subscribers. Or share life/brand updates and third-party deals on services/products your audience will enjoy.

Adding Value

Ultimately, the aim of your newsletter should be to add value to your reader’s day. The promise of a monthly newsletter jam-packed with useful information relevant to your target audience will encourage new sign-ups. While delivering on said promise ensures your subscribers stick around and spread the word so that even more eyes land on your website.

To start your list, try an email automation platform like Mailchimp or AWeber. Consider crafting an external landing page, adding a subscriber pop-up to your website, or sharing the sign-up process via social media to market your list. If you’re struggling with the design, Canva includes customizable newsletter templates that you can make specific to your blogging brand.

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