Ask any blogger what they want information on and the first thing they’ll probably say is traffic. In today’s post, I am going to show you how to grow your blog using Pinterest.
I’ve heard so many people say that Pinterest is their bread and butter.
In fact, for the past several months I’ve been struggling with it. Yes, I said it, I can’t figure it out. What’s comes so easy for some people, has been a challenge for me.
I feel like I’m trying to piece together a Rubik’s Cube. I could never figure them out, without breaking it apart and putting it back together.
No matter how much I tried, I could never could get the colors to match. That’s how I feel about Pinterest.
I’ve invested in some courses to help me understand how to grow my blog and get more traffic to my blog.
Nothing, nada it seems like I am the only one who can’t figure it out. It should be easy at least that’s what everyone is saying.
What I’ve realized is that what comes easy to some people, can be challenging to others.
When I first learned how to install WordPress, it took me over 8 hours. Today, I can now set up a new WordPress blog in a matter of minutes.
Of course, it didn’t happen overnight. I had to spend a lot of time really learning and getting comfortable with the software.
Learning any social media platform or anything else is no different. You’re going to have to spend time really learning and digging into it if you want to succeed.
If you want to go to school to become a dentist. You’ll spend several years in school to get your degree.
Well, learning how to grow your blog is no different. The only difference is that it costs less than paying dental school.
So for the past month, I’ve made it a point to really get under the hood and figure out this social media platform.
Yet I Can’t Figure Out Pinterest
Well, guess what? I’ve finally figured out what my problem is. Do you want to know what it is?
I’ll tell you because maybe you’re having the same problem I’m having.
I’m spreading myself too thin.
One of the first things that I heard people say when I got started online. Was that if you want to succeed in blogging, you need to be everywhere.
That advice kept playing in my head. Day in and day I kept hearing that same old advice everywhere on the Internet.
- You’re missing out on traffic if you’re not on Facebook.
- You won’t get any Twitter followers if you’re not constantly tweeting.
- Oh, and Instagram the new thing since sliced bread.
So, What Happened?
I spent months and months thinking that I was learning how to use Pinterest.
In reality, I wasn’t digging in and doing what I needed to do. You can’t expect to learn something if you don’t dedicate yourself fully to it.
See, I’m not a savvy marketer. Everything I’m learning is new to me. In order for me to fully learn something, I have to devote my full attention to it.
So, you know what I did?
This past month, I’ve stayed away from Facebook and all the other social media sites.
I’ve filled up SmarterQueue, my social media auto poster and put my Bose headphones on.
I spent time digging into Pinterest. I really want to figure this out.
You know when someone tells you that you can’t do something, you’re determined to prove them wrong.
I’m determined to learn how to use Pinterest to grow my blog.
How to Grow Your Blog Using Pinterest
Table of Contents
Now, I’m not going to lie to you, I’m still no expert. However, I thought I would share some of the things that I am learning and you shouldn’t overlook.
I’ve heard it over and over again. Pinterest is not a social sharing site. Instead, you need to focus on SEO optimizing your pins.
As bloggers, we’re all familiar with using SEO to help us get organic traffic from Google. If you don’t know what I’m talking about, find out about the different types of traffic a blogger can get.
What I’ve Learned About Pinterest
Here are three things that I’ve learned about using Pinterest. My hope is that you’ll start using them if you’re planning on focusing your efforts on that social media platform.
SEO Optimize Your Pins
One of the first things that I’ll do before I add my pin to Pinterest is I’ll take a look at what Pinterest suggests for my keywords.
What do I mean?
Well, take a look at this screenshot. I’ve typed in the keyword “Pinterest” of course you would type in your niche keyword.
You can see that I get a bunch of keywords that I can now enter into my pin description.
What I’ll do is write my description using a few of these words that Pinterest suggests.
It’s no different than using a keyword tool to help you find keywords for your blog posts.
Creating the Right Image Sizes
One of the biggest mistakes that I made when I started using Pinterest is that I had no clue what I was doing.
I’m the type of person who usually jumps in with both feet. That can be a good thing or a bad thing, depending on how you look at it.
Well, if you really dig through Pinterest, you might find some of my older pins I first uploaded.
They were the wrong size. Not to mention they look like crap. I’m still no designer and I’ve seen other people’s images blow mine away.
This is one of the reasons that we shouldn’t compare ourselves to other bloggers. Otherwise, it may prevent you from uploading your images because you might think you’re not good enough,
As long as you’re using the perfect Pinterest image sizes, you’re good. As you continue creating more pins, you’re designs will get better.
Just like when we first started our blog. It takes time to improve our Pinterest strategy.
Yes, you want to promote your pins and get traffic. However, it’s important to share other people’s content.
I’ve heard so many people say that you should share your pins 20% of the time and other people’s pins 80% of the time.
Then I’ve heard people say that you should do 30/70 with 30% being your pins and 70% being other people’s.
Really, I have no clue. You’re going to have to test it out and see what works for you.
Remember, it’s always best to test things out on your own. Instead of listening to other people.
What works for others isn’t necessarily guaranteed to work for you. Unfortunately, it’s not as easy as paying for a proven step-by-step system and copying it step by step to see growth.
Be Active on the Platform
One of the biggest mistakes I made when I started using Pinterest is I would set up Tailwind and let it roll.
I never took the time to get on Pinterest. I figured if I scheduled a bunch of pins, that would be enough. Tailwind would take care of the rest.
No wonder I wasn’t able to see any growth.
If you really want to learn a platform, you need to spend time on it.
I still use an automated pinner to help me out. The difference is that I am now digging into Pinterest to learn it.
I make it a point to get on the site every day. Even if it’s just to try to figure something out.
You can’t expect to learn a platform if all you do is set up a social media automated scheduler and run. You need to spend time learning the platform.
Ignore the Rest
I know so many of you are going to say that I shouldn’t put all my eggs in one basket.
The last thing I want to do is get all my traffic from Pinterest. However, before you start saying anything let me tell you what I’m talking about.
I’m not telling you to not to have a presence on all the other social media networks.
However, you can’t really learn how to grow your blog using Pinterest without spending time on the platform.
If you’re like I am, then you need hands-on training. You need to get in there and learn how to use the Analytics to understand what it means.
You won’t learn all that if you’re just using an automated scheduler.
Give It Time
Just like blogging and anything else. It takes time to see results. At least it has for me.
Don’t give it a try and then give up in a month if you’re not seeing traffic.
Most people will try something new for about a month. If they don’t see results, they’re quick to throw in the towel.
If other people have learned how to grow their blog using Pinterest, you can too.
Just like if other people have learned how to create a profitable blog, so can you.
It may take you longer, but so what.
As long as you keep striving towards your goals each and every day. You’ll look back in a couple years and be proud of the blog empire you created.
Final Take Away
I’m still learning how to use Pinterest. I hope these tips helped you realize what you need to get started.
The whole point of this article was to show you that you can learn how to grow your blog using Pinterest.
Also Read: How to Build A Blog Following Without Looking Desperate
However, you won’t ever be able to grow if you’re trying to learn all the social media platforms at once. Don’t spread yourself too thin.
Pick a platform and stick with it. Oh, but don’t make the mistake of putting all your eggs in one basket, because if Pinterest changes the game, your traffic will be lost overnight.
That’s one of the reasons that I still spend time guest posting on blog’s like Prospers’.
Share you Pinterest experience below. I’d love to hear if you’ve figured out how to use it effectively.
Keyword: how to grow your blog
Meta Description: Learn how to grow your blog using Pinterest. As you know, I’ve been trying to improve my Pinterest strategy and I think I may have figured it out.